Travel Smart

This was a project done by a team of 3 UX Designers located in South Korea & The San Francisco Bay Area. Each of us worked on a specific service for the app (Wallet, Trips, and Explore), I was in charge of designing Explore service.

Travelers need a way to easily manage their trips because they quickly become overwhelmed while sorting through information from multiple sources in an attempt to build an organized itinerary & frustrated retrieving essential trip details while traveling. Travel Smart was designed to provide easy access to travel-related data in one place.

Defining Travel Smart

Context Scenario

I started with defining

Before

During

After

“I have so many confirmation emails. I can’t remember at which sites I booked reservations.”

“My friend has the Travel Smart app to organize all of our information and keep track of our plans.”

“All of our essential trip details are organized in one place. We can relax & enjoy ourselves!“

Personas

Travel Smart was designed thinking of two main target audiences. Charlie, who represents individual travelers such as business executives, and James, who represents group travelers like families.

Charlie "The Busy Traveler"

“Because my sales job is demanding, I’d like to find enjoyable activities while traveling for work.”

James "The organized Dad"

“Family trips are so fun but also expensive. I want to make sure we make the most of our time.”

We started our design process with a brainstorming session where 3 main services were defined: Trips (to manage trips and itineraries, Wallet (for travel documents), and Explore (to get travel recommendations). Once the services were defined, low fidelity sketches were created for each service as possible solutions to our problem statement.

Next, we transformed the sketches to ideation concepts that were tested with the help of target users.

For trips, we found out that users liked the design concept. Also, they were interested in seeing past and upcoming trips. And really wanted help with itinerary creation.

For wallet, users wanted security and friendly interactions. However, it was confusing for them to know what to store here.

Finally, for explore, users love the concept and want to get personalized recommendations.

Based on the concept testing insights and our 2 UX Personas, we created a customer journey map. This exercise helped us to understand what users think, feel, and do. Furthermore, we identified opportunities where our app would improve their travel experience.

Following the customer journey map, we created task flows that represented how we intended to solve the users’ critical problems, and identify touchpoints & future screens.

At this point, we performed a major change:

Wallet was split into Documents and Tickets, Reservations and Passes.